> For the complete documentation index, see [llms.txt](https://docs.zonwizard.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.zonwizard.com/profit/customers.md).

# Customers

You can access this section from the left menu [**Profit>> Customers**](/profit/customers.md).

In this section, you can view the list of your customers and explore their purchasing habits with details such as:

* **Customer :** country and e-mail ( Amazon messaging alias )
* **Platform**
* **Blacklisted**
* **Business Customer**
* **Number of Orders** (in the selected time period)
* **Refunds** (in the selected time period)
* **Refund rate** (in the selected time period)
* **Total purchase** (in the selected time period)
* **Date**
* **Order ID**
* **Purchased Products**

<figure><img src="/files/Jnh3tKIr3SxBwRUCsRp8" alt=""><figcaption></figcaption></figure>

### Expand or Collapse View of Individual Orders by Customer

By clicking the icon in the top right, you can **expand the view of orders or returns received by a single customer** in the selected time period.

<figure><img src="/files/MwUifffx0ooosMneTyXK" alt=""><figcaption></figcaption></figure>

### Sort <a href="#ordinamento" id="ordinamento"></a>

The table can be sorted by metrics in ascending or descending order. To sort the table, click on the column header.

<figure><img src="/files/4vXt8LjEe1GuvdGLBPMK" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
Sort the table by decreasing return percentage to quickly identify customers who made the most returns in the selected time period.&#x20;
{% endhint %}

### Column Customization <a href="#personalizzazione-colonne" id="personalizzazione-colonne"></a>

Using the side filter panel, you can select or hide the columns you want to display based on your preferences.

<figure><img src="/files/vBwA9BnxlgJzNmSWLv1S" alt=""><figcaption></figcaption></figure>

### Reset columns <a href="#reimposta-colonne" id="reimposta-colonne"></a>

To **reset the column sorting**, click the "reset columns" icon on the sidebar and confirm the operation by clicking the blue "reset columns" button.

<figure><img src="/files/D6d2N33qzsYmpamvwalx" alt=""><figcaption></figcaption></figure>

## Search Customers <a href="#id-2cpmnv77n956" id="id-2cpmnv77n956"></a>

You can use the search field in the top bar to find customers in the list.

<figure><img src="/files/3etSTaCACXCQRyiWDMIB" alt=""><figcaption></figcaption></figure>

You can search by :

* **Order number**
* **Order date**
* **ASIN**
* **SKU**
* **Short name** ( user-assigned )

## Filter Customers <a href="#vvp4ti839k2l" id="vvp4ti839k2l"></a>

Using the selection bar, you can choose to view customers belonging to the following types:

* **Amazon or other Platforms**
* **Company**: Business customers
* **Customer Refund**: Customers who have made a return. The system automatically sorts the results based on the number of returns made, allowing you to easily identify customers with a high return frequency.
* **Blacklisted**: Customers added to the blacklist for **review requests**

<figure><img src="/files/kzxjVGeLCc6LRmXY5hgy" alt=""><figcaption></figcaption></figure>

## Customer Reports <a href="#id-7wxwrgiyl1nt" id="id-7wxwrgiyl1nt"></a>

By accessing the section [**Profit>> Customers**](/profit/customers.md) and clicking the download button, you can download a CSV or XLS report on customers.

If the **selection bar filters** are active, the report will contain only the corresponding customers.

<figure><img src="/files/svUoLYZUEaLZ9QUvwhSz" alt=""><figcaption></figcaption></figure>

The customer report contains the following information:

* **Customer Identifier**
* **Customer's Country**
* **Number of Orders**
* **Number of Returns**
* **Returns %**
* **Total Purchases**
* **Blacklisted**
* **Business Customer**

## Customer Details <a href="#sepno1qscwcm" id="sepno1qscwcm"></a>

You can access this section from the left menu [**Profit>> Customers**](/profit/customers.md) **>> click on the Customer**.

![customer details](/files/fHPkYksib5X4xWpWztGS)

In this section, you can see all the details regarding a specific customer.

* **Notes:** To remember useful information about the customer, you can enter notes in the text field.
* **Country**
* **City**
* **Email** (Amazon messaging alias)
* **Blacklist:** If you do not want to send automatic review requests to this customer, activate the switch to add them to the blacklist.
* **Number of Orders / Returns**
* **Lifetime Value**
* **Order / Return History**
* **Purchased Products**